(Download) "Rowdy Entrepreneurs and Insecure Dinosaurs" by Murat Karamuftuoglu * Book PDF Kindle ePub Free
eBook details
- Title: Rowdy Entrepreneurs and Insecure Dinosaurs
- Author : Murat Karamuftuoglu
- Release Date : January 26, 2013
- Genre: Small Business & Entrepreneurship,Books,Business & Personal Finance,
- Pages : * pages
- Size : 7160 KB
Description
Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies "popular culture" theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.
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