(DOWNLOAD) "Routledge Handbook of Sports Marketing" by Simon Chadwick, Nicolas Chanavat & Michel Desbordes ~ Book PDF Kindle ePub Free
eBook details
- Title: Routledge Handbook of Sports Marketing
- Author : Simon Chadwick, Nicolas Chanavat & Michel Desbordes
- Release Date : January 22, 2015
- Genre: Marketing & Sales,Books,Business & Personal Finance,Sports & Outdoors,
- Pages : * pages
- Size : 9155 KB
Description
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.
Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as:
consumer behaviour
marketing communications
strategic marketing
international marketing
experiential marketing
and marketing and digital media
Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
 "Routledge Handbook of Sports Marketing" by Simon Chadwick, Nicolas Chanavat & Michel Desbordes ~ Book PDF Kindle ePub Free){kind=link}
Post a Comment for "(DOWNLOAD) "Routledge Handbook of Sports Marketing" by Simon Chadwick, Nicolas Chanavat & Michel Desbordes ~ Book PDF Kindle ePub Free"